More and more clients expect editors and writers to deliver SEO-friendly content, but many freelancers aren't sure how to apply SEO principles. Fortunately, you can pick up the core concepts without becoming a technical specialist.

This one-hour session covers how to identify key SEO elements during the editing process, including search intent, content structure, and E-E-A-T (Experience, Expertise, Authority, and Trust). We'll also look at how AI-generated summaries are changing content presentation. You’ll learn practical techniques to enhance SEO without compromising accuracy, credibility, or style. You'll take home a simple SEO checklist to apply to your projects.

Whether you work with health, medical, educational, or marketing content, this webinar gives you a simple framework to help clients improve visibility, optimize their digital presence, and position yourself as a more versatile editorial professional. These tips will be valuable for editors and writers at all stages of their freelance careers, especially those working with online content or clients who request SEO-friendly materials.

Valerie Leroux (she/her) is a freelance SEO writer, editor, and mentor from France specializing in health and medical content. She has over a decade of experience in marketing and health communications, and teaches SEO health blog writing to freelance medical writers. Valerie is a presenter for the EMWA and has contributed to The Medical Writer Magazine and The Write Clinic, helping freelancers build SEO skills to strengthen their business offerings.