Many people listen to radio, but few think of it as a free marketing tool. It's time to change that! If you're promoting a book or your business, radio can be key to gaining recognition. Radio still has the largest listening group across the USA. According to Pew Research, 83% of Americans ages 12 and older listen to the radio, and nearly half of adults in the U.S. sometimes or often get news info from radio. Add in podcasts and you have almost unlimited venues for discussing all sorts of topics. You can join a broadcast from your office, your home, or anywhere you can set up a quiet nook and place a short call. And because shows are always looking for interesting guests, making an appearance usually won't cost you a cent.

This one-hour webinar will help you understand the three parts to radio and podcast promotional success: finding the right broadcast, succeeding in your conversation, and following up. You'll learn valuable, immediately useful tips on making your pitch, being fascinating yet factual, and turning one appearance into a repeat gig. You'll also receive a handout with quick takeaway pointers. Editorial entrepreneurs and writers of all stripes can benefit from this presentation. Whether you're promoting your own book or one you worked on, explaining an editorial service like developmental editing or proofreading, or looking to get noticed as a potential ghostwriter, coach, or other editorial professional, radio and podcasts have marketing potential just waiting for you to unlock it.

Wendy Meyeroff (she/her) — aka The Ghostwriter Who Grabs Attention© — has been a writer, editor, and marketing guru for over 25 years, and an EFA teacher almost that long. Wendy's specialty of health writing went from B2B to B2C and found a niche: writing for and about the ever-exploding "boomer" market. Among her better-known clients/classes: ASJA, American Medical Writers Association (AMWA), Apple, Johns Hopkins, Merck, Erickson Living, and CBS. For more info, find Wendy on the site she wrote and designed.