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If you find LinkedIn disengaging or frustrating, you're not alone. You don't want to spend hours on it with no payoff. The good news is that a simple, low-effort, consistent strategy on LinkedIn works best.
This 90-minute webinar covers how to use LinkedIn effectively, quickly, and professionally as a freelancer. Discover profile do's and don'ts, how to connect with people to grow your network authentically, and how to create content that captures the attention of your current audience and those you haven't met yet. Using these three pillars, you can claim a spot as an authority in your niche, bring in business, and keep your name top of mind for previous clients and prospects. You'll also learn how to pitch on LinkedIn, how to use recommendations and experience throughout your profile, and how to use keywords, hashtags, and cover photos to further cement your role as an expert.
Both new and experienced users of LinkedIn will take something away from this webinar, but new users will find it most helpful in determining how to approach LinkedIn with confidence and consistency.
Laura Briggs (she/her) is a 13-year freelancing veteran currently offering fractional CMO and COO services. She’s a three-time TEDx speaker and the author of five books. Two of those books, How to Start Your Own Freelance Writing Business and Remote Work for Military Spouses, have won national awards. When she’s not working for clients, you can find her acting and tap dancing in local theater and training for triathlons.
This webinar originally aired on August 21, 2025.