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You know you need a website for your freelance business, but what should it include? How should it present you and your services? And, most importantly, how can it be better at turning visitors into paying clients? The answer is less about what your website says and more about how persuasively it says it. Persuasion is a journey: from understanding your prospective client to creating a positive feeling in them to earning their trust. People will only hire you if they trust you, and your website plays a huge role in building that relationship. In this 90-minute webinar, you'll learn five ways to add persuasion to your website, see how high-converting websites work their magic, and walk away with a plan to put your website to work.
Erin Brenner (she/her) is the owner of editorial services firm Right Touch Editing, which specializes in providing small and midsized organizations with writing and editing teams that help clients reach their target readers. Erin has been training editors and other professionals since 2012. She is an Advanced Professional Member of the Chartered Institute for Editing and Proofreading, a partner member of the Alliance of Independent Authors, and a Full Member of ACES.
This webinar originally aired on May 20, 2021.
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