Linda Pophal, MA, PCM, SPHR, SHRM-SCP is the founder and owner of Strategic Communications, LLC, and a marketing and communication strategist with expertise in AI-optimized content marketing, HR and employee relations, strategic planning, B2B content marketing, PR/media relations and social media. She specializes in creating content that performs across both traditional search engines and emerging AI discovery platforms, helping B2B organizations get found by both Google searches and generative AI tools like ChatGPT and Claude.
Her background as a freelance business journalist, advertising copywriter and corporate communication professional provides the foundation for understanding how to produce and use high-quality, expert-level content that resonates with both human audiences and AI systems. Linda combines proven marketing strategies with cutting-edge AI optimization techniques to help clients build authority and drive qualified traffic in today’s rapidly evolving digital landscape.
Linda is accredited through the American Marketing Association and the Society for Human Resource Management. She is a digital marketing specialist with the National Center for Economic Gardening and stays at the forefront of AI-enhanced content marketing strategies.
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