Ghostwriting/Writing/Editing/Marketing in B2B & B2C Health…especially Senior Market.
BACKGROUND:The rest of the communications world is finally touting the outreach I’ve perfected over 25 years: storytelling.
That is, creating truly factual-but-fascinating insights for what otherwise comes across as truly dense materials.
Imagine getting a patient (and/or family) interested in participating in a clinical trialWITHOUT very clinical lingo. How about getting the non-technical CEO fascinated with yet another EMR option? Or making HR understand whatever the latest hiring/firing legalities can lead to? Do you know how an eBook can lead to faster publicity options than the traditional format? That's a form of ghostwriting that can attract more bookings.
Add in case studies, magazine articles, blogs, and newsletters, and you get a ghoster you can hire for one thing and then use for many. Isn't that more productive than constantly looking for new help?
See my URL here for more info. Also find me on LinkedIn. You’ll see clients that include Merck, AstraZeneca, Johns Hopkins, Memorial Sloan-Kettering, Erickson Living (senior/long-term care); Senior Wire News, and CBS…to name just a few.
Whether you need to translate medical mumbo-jumbo, legal lingo, even geek speak (or actually, making ANY custom content truly exciting), get in touch. Who knows what we can do together? Email and we’ll get started with a FREE 20-minute consult for individuals, 30 minutes for teams.
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